Starting a Mobile Billboard Company

When starting a mobile billboard business most sellers of the mobile billboards will tell you how lucrative and easy it is but they never tell you the do's and don'ts of successfully starting the business. Here are some key points of buying a mobile billboard that most of the mobile billboard sellers don't want you to know.

But before I tell you let me talk about mobile billboard advertising and what this new buzz on advertising is all about. Everyone is advertising these days and most of us are starting to ignore or become oblivious to it. Marketers are trying to find new ways of reaching their audience and one new way is mobile billboard advertising. It might not be the most innovative or revolutionary but it works. Mobile billboards have the ability to advertise where most other ways of advertising cant. The billboard trucks can go anywhere at any time and get mass audience where it can't really target them to the advertisement as perhaps online marketing but it does the job and it does the job well. The great benefit to mobile billboard advertising is that it's just if not more effective than TV and radio but at a much lower cost. Another benefit of mobile advertising is that even though many people do not like the billboards on the roads they attract a lot of attention which the advertisers love and pay good money for. Let's look at some great reasons to start your own billboard business.

1. Very little competition. Mobile billboard advertising has been around for the past seven years and is fairly new to most cities. Most big metropolitan areas have mobile billboards, but most other cities do not, even in big cities you can have multiple mobile billboard companies and still be successful at it. Most of your competition is not just other mobile billboard companies but anything that advertises for businesses (magazines, TV, Highway billboards...) because in the end you are competing for a share of the advertising revenue from those businesses. In The Mobile Billboard Guide, it will show you how to beat out all types of competition and implement very best marketing strategies.

2. Does not take a lot of money to start. Buying a mobile billboard is not hard. In the beginning you had to have them custom made and it became expensive, now there are companies that mass produce these vehicals and can also be bought online through Craig's list or EBay. Besides buying a mobile billboard you only need a website, business cards, marketing plan and business license. You can operate it at home which can help with the costs and gives you tax write offs at the end of the year.

3. You can do it yourself. Starting a mobile billboard advertising company does not take much overhead. It's always best to have a partner but easily done by yourself and a great way to keep the costs of the business low and return on your investment high.

4. Make money right away. When you buy a billboard truck you should be able (if you get the right one) to get up and running within your first week and get back the return on the investment in about six to eight months.

Now as I promised in the beginning here are a few tips that when buying a mobile billboard "they don't want you to know about".

1. Buy used. New mobile billboards can cost from anywhere from $60,000 to $95,000 or more. They always say the a car is the worst investment, now I'm not saying that a mobile billboard truck is in the exact same category but if you buy used you can save a lot of money and use the money towards your website, business supplies, any add on to the mobile billboard or any other cost that you might not thought about.

TIP: try to find a mobile billboard that is almost new, has everything (bells and whistles) and look for very low mileage. If you can buy from someone that has been in the business and knows what to do it's even better.

2. Ask them questions. A lot of questions. The more you now about mobile billboard advertising the more successful you will become. If they can't answer then don't buy. It tells you they are in the interest for themselves and not you.

TIP: Be careful of mobile billboard sellers that claim it's an easy and lucrative business but fall short of telling you how and why in detail.

3. Find out what comes with the mobile billboard. A lot of mobile billboard sellers will give you a bare bones type of billboard. You want to know all of what it comes with so you don't have to shed out more money to have it the way you want to.

TIP: You should always ask "what framing system does it come with and who do I get the vinyls or posters for it? Is it Diesel or Gas? (Diesel is always better) What type of lighting system does it have? Who is the maker of the mobile billboard truck?"

4. Negotiate. Everything is negotiable. If you don't you could have saved thousands.

Starting a mobile billboard company can be fun and can make you a lot of money but if you're not smart about your purchase in can end up costing you.